Helping Homeowners Accept the Realities of Downsizing
Downsizing can be difficult for clients to accept. Their memories and belongings may be unable to fit into a smaller home. Many are unsure how to proceed and need your help. As their real estate agent, you must provide support to help them accept their new reality. Read on to learn some key tactics to get clients comfortable with downsizing.
Clearly Communicate the Benefits of Downsizing
The best way to help homeowners accept the realities of downsizing is to provide excellent communication. Downsizing a home comes with plenty of benefits, but your clients may only see a challenge. Inform them of the advantages that come from a smaller house, including the opportunity to start fresh. In order to communicate a clear message to your clients, you have to think about them as individuals. For example, if your clients are proud grandparents, you may want to emphasize how the savings can be used to do new and exciting activities with the grandkids. Research the benefits of downsizing as it applies to clients.
Share Exciting Stories about Previous Clients
A little reassurance can go a long way. Think about previous clients that have downsized. If you’ve been doing marketing properly, you would have already reached out to these clients to see how they’re doing in their new space. Share this information to restore comfort and inspire. Tell them about the elderly...
The real estate mantra used to be location, location, location. With the introduction of social media, it should now be connection, connection, connection. Videos are an excellent way to expand your reach by engaging with those who are interested in either buying or selling. ComScore recently reported that online videos increase consumer preference by up to 25 percent. With numbers like those, it’s time to review 12 of the most popular types of video to expand your reach with every upload. Video is the wave of the future, and it’s time to climb aboard!
1 Interview Videos
Testimonials are essential to building your reputation. No need to panic when it comes to finding willing participants; clients you have already worked with are a great resource. If clients are happy with your work, they will most likely be willing to film a short testimonial video. Don’t forget that your colleagues in the real estate industry can also polish your reputation. Ask clients and colleagues for a brief interview explaining your professionalism and results. Make sure to ask sensible questions that will result in usable sound bites. Include a brief, personal introduction in the beginning so viewers can connect the testimonials with your face. Remember, this is not the time to skimp on quality. Invest in your future by selecting professionals who can help you look your best with the right equipment.
2 Informational Videos
What is common knowledge to you...
